Most people think advertising is spam - and for good reason. A commercial should be like a tradeoff – you invest your attention and get something of interest in return. Unfortunately this promise is often broken because ads try to steal – rather than earn – your attention. But once in a while an ad that rings true comes along. It doesn’t matter if it’s for a product you don’t care about because the ad keeps its promise. True insight and great creative execution. The obvious made interesting.
Tuesday, January 13, 2009
Singing Dog
In my opinion one of last year’s absolutely best commercials. Hysterically funny and sweet, it strikes a chord with the audience when we see the dog burst into confident song inside the car. The tagline “Polo confidence” ties it all together for me.
Strategic Planner in a mid size agency who appreciates nothing more than brands who keep their promise and give me something worth my attention.
Oh, and also a die-hard lolcat fan.
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