Denver Grass

Cute, isn’t it?

Orion Telescopes

What a charming idea. Straight forward, simple and a real surprising way of dramatizing the benefit. I wonder though if most people buy a telescope to gaze at the moon or their neighbours? Click to enlarge (no pun intended).

Comedy Central

In a world where everyone can access comedy online and anyone could be an online comedian, what makes Comedy Central a better alternative? Comedy – they take it seriously.

Durex

Durex – The cheaper alternative.

96.3 Rock Radio

Very charming idea for a rock radio station to promote their launch. I just might get myself one of those air guitars.

Volkswagen

How do you get people the use the stairs? Make it fun! This initiative is from Volkswagen and while I don’t see the immediate link to the product it still makes me smile. More ideas can be seen here.

Inlingua

It doesn’t get much simpler or smarter than this. The benefit dramatized in a way you instantly recognize. Very impressive clarity in conveying something that so easily could have become uninteresting.

Folgers

An appropriate post on a Sunday night – I’m pretty sure I’ll remember the payoff “For mornings less complicated” tomorrow.

Uincef

Simple and funny copywriting gets the point across clearly. These as just two in a very nice series of ads that manages to talk about a difficult and abstract topic in an effective and relevant way.

Heineken

Maybe not as virally potent as the first version but it did make me crack a smile.

thisisreality.org

This film is The Reality Coalitions response to the American coal industries attempt to convince the public that coal is a clean energy alternative. The film is made by the Coen brothers – a characteristic dark but funny undertone comes clearly across.

Southwest Airlines

As airlines try to copy each other price becomes the only real comparative advantage one can have in the category. But it does come at something else’s expense as these funny films from Southwest illustrate. Try to catch the tagline “Your are now free to move about the country” at the end. Sound familiar?

Xbox 360

Water balloon fights are dead serious - just try to remember the feeling of being high on adrenalin and slightly hysterical the last time you engaged in this noble act.

This film from Xbox does a nice job of describing an Xbox function, which is not that distant from that of a good water balloon fight.

Little People

Small people – big misunderstandings.

GHD: Thy will done

It is a little unfair to compare viral stuff with regular TV commercials – they simply compete on different terms. Nevertheless, if advertising in traditional channels had half of the edge and insight this viral film has, watching TV would be a lot more entertaining.

BBH

- "What do you want to do when you grow up?
- “Work for BBH.”

Hyundai

It’s Hyundai – like Sunday. And that’s that.

Monster

I think this ad articulates the awful truth; a lot of people hate their job because they think their boss is like this guy. Nevertheless, this is funny dramatization of a depressing insight.

Cars.com

Insight: We are nervous when making big financial decisions. Buying a car can be an intimidating experience even for the most ridiculously confident people – like our friend David Abernathy.

Sprint

Roadies haven’t gotten their righteous moment in the sun since Mentos were hot. Sprint gives us a glimpse of a glorious future where roadies run the world.