FIFA Street 3

Yet another well orchestrated viral campaign from EA Games. It’s clearly manipulated but still ignites something in people – at least judging from the many comments on youtube going “This is fake!” The strongest element in the film is probably the handheld, user generated vibe it gives, borrowing credibility from both the Nike - Freestyle Basketball film and underground urban sport Parkour 

Tiger Woods 09 - Walk on Water

The videogame Tiger Woods PGA Tour is one of EA games best sellers. The latest version had a glitch so that if you hit the ball into a pond, you could simply walk onto the water striking the ball again. Rumors of the glitch spread quickly on the web - spoofs mocking the game popped up everywhere. Rather than denying or stonewalling the obvious mistake EA games released this response.

Square Peg, Round Hole

EA Sport have made some epic virals and spoofs. This is one of my absolute favorites because it plays into the way we see Tiger Woods; He’ just that good.




This behind the scenes clip is also cool. The crew gets at least as excited as Tiger when he makes the shot, just check out the guy hugging him in the end!