Barclaycard

I now understand that this is the only way to leave work. If this commercial doesn’t make you smile you might be mentally ill.



And of course the spoof – this time from Specsavers.

Carlsberg and Mentos

A funny as hell spoof from Carlsberg yelling “Enough with the Mentos eruption, Coke geyser youtube crap. We have had it – OK?”

Samsung Omnia

Great spoof with lots of viral potential – over two and a half million views prove it. Unboxing has become the icon of the experience economy – I love the way this little film pokes fun at the trend.

A world without gorillas

The Cadbury Gorilla ad was forwarded, embedded and blogged about all over the web. An untold number of spoofs popped up giving the original commercial even more momentum.

This one is new to me though. It works on the premise that Cadbury has established the gorilla as a delightful character in our minds already. So what happens when he disappears?

Dove Evolution

Dove has successfully used the insight that real people don’t identify with ideal the beauty industry promotes through its “Real Beauty” campaign. I like brands that have the courage to talk about life’s little imperfections and Dove has certainly found a clear position. The irony is of course that Dove is owned by Unilever. Unilever also own Axe who’s communication has a slightly different tone of voice.



The Dove film had great viral potential and was distributed all over the web. An amusing spoof emerged perhaps addressing that Doves intentions are not as noble as they might seem.

Innocent

Innocent is the kind of brand which through transparency invites target group participation. Spoofs like this are the best thing that can happen to a brand seeking the audiences’ engagement and is facilitated brilliantly by the honest tone of voice in their product and communication. This little film starts out kind of eerie but provides such great relief with lines like “one small step for fruitkind…”

Square Peg, Round Hole

EA Sport have made some epic virals and spoofs. This is one of my absolute favorites because it plays into the way we see Tiger Woods; He’ just that good.




This behind the scenes clip is also cool. The crew gets at least as excited as Tiger when he makes the shot, just check out the guy hugging him in the end!