Google Chrome

The one good thing about PC is Google Chrome. Any one who’s tried it will tell you lack of clutter and intuitive navigation will make you ask yourself why you installed all those dumb Firefox extensions.

Phillips Carousel

Such a beautiful execution and spot on when it comes to answering the question why do people by really big TVs? To watch extravagant action movies of course.

BBH

- "What do you want to do when you grow up?
- “Work for BBH.”

Samsung Omnia

Great spoof with lots of viral potential – over two and a half million views prove it. Unboxing has become the icon of the experience economy – I love the way this little film pokes fun at the trend.

FIFA Street 3

Yet another well orchestrated viral campaign from EA Games. It’s clearly manipulated but still ignites something in people – at least judging from the many comments on youtube going “This is fake!” The strongest element in the film is probably the handheld, user generated vibe it gives, borrowing credibility from both the Nike - Freestyle Basketball film and underground urban sport Parkour 

Uniforms for the Dedicated

Who knew ping-pong had gone underground? It maybe unfair to compare viral stuff to regular commercials but this Swedish fashion brand has made a video well worth spending 1:40 minutes to watch. To get the full experience though – you’ll have to see it on their website.

Dove Evolution

Dove has successfully used the insight that real people don’t identify with ideal the beauty industry promotes through its “Real Beauty” campaign. I like brands that have the courage to talk about life’s little imperfections and Dove has certainly found a clear position. The irony is of course that Dove is owned by Unilever. Unilever also own Axe who’s communication has a slightly different tone of voice.



The Dove film had great viral potential and was distributed all over the web. An amusing spoof emerged perhaps addressing that Doves intentions are not as noble as they might seem.

Tiger Woods 09 - Walk on Water

The videogame Tiger Woods PGA Tour is one of EA games best sellers. The latest version had a glitch so that if you hit the ball into a pond, you could simply walk onto the water striking the ball again. Rumors of the glitch spread quickly on the web - spoofs mocking the game popped up everywhere. Rather than denying or stonewalling the obvious mistake EA games released this response.