96.3 Rock Radio

Very charming idea for a rock radio station to promote their launch. I just might get myself one of those air guitars.

Unicef

In my opinion ambient communication only really works if it’s set in a relevant context. Lately I’ve seen a slight shift from traditional “interruption marketing” principals being used to make ambient stuff to a more context relevant dramatization that manages to convey the brands role in people lives. This powerful piece of communication - sent to me by a friend – is an example of this perspective.

Big Love

HBO series Big Love has just begun its third season. With a polygamist Mormon family as the focal point, it goes without saying that secrets are a central part of the plot. This little piece of advertising addresses this theme in a great way – just plug your headphones into the head of the people on the audio billboard and hear their secrets. Click to enlarge.

As a viral strategy, could they have done a spoof together with post secret? 

IKEA 3D

Brands are always looking to engage and excite their consumers. The vast majority fail. IKEA however has a great history of turning customers into fans – the 3D cover is a great example of this idea put into action.

Kleenex + ATM

If the financial crisis has brutalized your bank account, at least you’ll have something to wipe your tears away when your withdrawal is denied.