Most people think advertising is spam - and for good reason. A commercial should be like a tradeoff – you invest your attention and get something of interest in return. Unfortunately this promise is often broken because ads try to steal – rather than earn – your attention. But once in a while an ad that rings true comes along. It doesn’t matter if it’s for a product you don’t care about because the ad keeps its promise. True insight and great creative execution. The obvious made interesting.
Sunday, January 25, 2009
IKEA 3D
Brands are always looking to engage and excite their consumers. The vast majority fail. IKEA however has a great history of turning customers into fans – the 3D cover is a great example of this idea put into action.
Strategic Planner in a mid size agency who appreciates nothing more than brands who keep their promise and give me something worth my attention.
Oh, and also a die-hard lolcat fan.
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