Nice example of taking a board campaign a step further by making it tangible and encouraging engagement. I also like the contrast in the idea; the fun of popping bubble wrap compared to the function of the product.

Most people think advertising is spam - and for good reason. A commercial should be like a tradeoff – you invest your attention and get something of interest in return. Unfortunately this promise is often broken because ads try to steal – rather than earn – your attention. But once in a while an ad that rings true comes along. It doesn’t matter if it’s for a product you don’t care about because the ad keeps its promise. True insight and great creative execution. The obvious made interesting.
Nice example of taking a board campaign a step further by making it tangible and encouraging engagement. I also like the contrast in the idea; the fun of popping bubble wrap compared to the function of the product.

No comments:
Post a Comment