Breeze Excel

This neat idea was to mail a box wrapped in a white t-shirt containing a sample of the product to selected people. The postal service of course did a great job of making the t-shirt very dirty along the way, giving the recipient an opportunity to test Breeze Excel claim: “Confidence to remove stains in one wash”.

BBC Local Radio

This beautifully executed idea is close, personal and relevant to the products purpose in people’s lives. The choice of music is fantastic and pulls is all together in a very elegant way. Very impressive dramatization of how people might feel about their local station exemplified though icons.

Allan Gray

18 months in the making this epic little film tells a lot about lost opportunity. Definitely not what you expect from an investment bank until they tie it all together in the end with the tagline “Given more time, imagine the possibilities.”

Inlingua

It doesn’t get much simpler or smarter than this. The benefit dramatized in a way you instantly recognize. Very impressive clarity in conveying something that so easily could have become uninteresting.

Google Chrome

The one good thing about PC is Google Chrome. Any one who’s tried it will tell you lack of clutter and intuitive navigation will make you ask yourself why you installed all those dumb Firefox extensions.

Uincef

Simple and funny copywriting gets the point across clearly. These as just two in a very nice series of ads that manages to talk about a difficult and abstract topic in an effective and relevant way.

Unicef

In my opinion ambient communication only really works if it’s set in a relevant context. Lately I’ve seen a slight shift from traditional “interruption marketing” principals being used to make ambient stuff to a more context relevant dramatization that manages to convey the brands role in people lives. This powerful piece of communication - sent to me by a friend – is an example of this perspective.

An Absolut World

What a great and seemingly endless creative universe Absolut has made with this concept. I guess the aim is to illustrate what role they want to play in peoples lives, something they pull of with easy here.

Phillips Carousel

Such a beautiful execution and spot on when it comes to answering the question why do people by really big TVs? To watch extravagant action movies of course.

Heineken

Maybe not as virally potent as the first version but it did make me crack a smile.

Southwest Airlines

As airlines try to copy each other price becomes the only real comparative advantage one can have in the category. But it does come at something else’s expense as these funny films from Southwest illustrate. Try to catch the tagline “Your are now free to move about the country” at the end. Sound familiar?

Xbox 360

Water balloon fights are dead serious - just try to remember the feeling of being high on adrenalin and slightly hysterical the last time you engaged in this noble act.

This film from Xbox does a nice job of describing an Xbox function, which is not that distant from that of a good water balloon fight.

MacHerman

Does your Mac need fixing?

GHD: Thy will done

It is a little unfair to compare viral stuff with regular TV commercials – they simply compete on different terms. Nevertheless, if advertising in traditional channels had half of the edge and insight this viral film has, watching TV would be a lot more entertaining.

Monster

I think this ad articulates the awful truth; a lot of people hate their job because they think their boss is like this guy. Nevertheless, this is funny dramatization of a depressing insight.

Cars.com

Insight: We are nervous when making big financial decisions. Buying a car can be an intimidating experience even for the most ridiculously confident people – like our friend David Abernathy.

Bridgestone

I would have loved to be in the meeting when this idea was presented. I’m guessing it went something like this: “Who buys car tires? – Guys. What do guys want to be? – Astronauts.”

HULU

I’m sure many of us nod in agreement when we hear someone lecturing about how TV is making us all stupid. This very funny commercial from HULU gives you at least one reason to laugh at these elitist comments while you clutch your remote.

Pepsi Max

Slightly cheesy tagline but still a very funny dramatization of a relevant insight.

CareerBuilder

How do you know when to quit your job? The average working day might be slightly less dreadful than this ad shows but it does to a nice job of putting the idea of something better in your head – even in these times.


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