Most people think advertising is spam - and for good reason. A commercial should be like a tradeoff – you invest your attention and get something of interest in return. Unfortunately this promise is often broken because ads try to steal – rather than earn – your attention. But once in a while an ad that rings true comes along. It doesn’t matter if it’s for a product you don’t care about because the ad keeps its promise. True insight and great creative execution. The obvious made interesting.
Thursday, February 5, 2009
Monster
I think this ad articulates the awful truth; a lot of people hate their job because they think their boss is like this guy. Nevertheless, this is funny dramatization of a depressing insight.
Strategic Planner in a mid size agency who appreciates nothing more than brands who keep their promise and give me something worth my attention.
Oh, and also a die-hard lolcat fan.
No comments:
Post a Comment