Most people think advertising is spam - and for good reason. A commercial should be like a tradeoff – you invest your attention and get something of interest in return. Unfortunately this promise is often broken because ads try to steal – rather than earn – your attention. But once in a while an ad that rings true comes along. It doesn’t matter if it’s for a product you don’t care about because the ad keeps its promise. True insight and great creative execution. The obvious made interesting.
Sunday, April 26, 2009
An Absolut World
What a great and seemingly endless creative universe Absolut has made with this concept. I guess the aim is to illustrate what role they want to play in peoples lives, something they pull of with easy here.
Strategic Planner in a mid size agency who appreciates nothing more than brands who keep their promise and give me something worth my attention.
Oh, and also a die-hard lolcat fan.
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