Not everything needs a big budget – a good idea will go a long way.
Thursday, January 29, 2009
Wednesday, January 28, 2009
Nivea
Nice example of taking a board campaign a step further by making it tangible and encouraging engagement. I also like the contrast in the idea; the fun of popping bubble wrap compared to the function of the product.
Sony Bravia
Sony Bravia has made some of my all time favorite ads. They are prime example of the type of advertising that inspired me to make this blog. The best known examples are probably the Paint Ad and Bouncy Balls where gorgeous execution conveys one simple message: Color like no other.
And just to show that the extravagance of the idea isn’t limited to the visuals, here is a different direction from the same concept: Sound like no other.
Pedigree
Maybe you should get a dog? This is the question Pedigree wants you to ask yourself – even if you don’t have a rhinoceros or a wild boar already.
Tuesday, January 27, 2009
Big Love
HBO series Big Love has just begun its third season. With a polygamist Mormon family as the focal point, it goes without saying that secrets are a central part of the plot. This little piece of advertising addresses this theme in a great way – just plug your headphones into the head of the people on the audio billboard and hear their secrets. Click to enlarge.
As a viral strategy, could they have done a spoof together with post secret?
Sunday, January 25, 2009
Barclaycard
And of course the spoof – this time from Specsavers.
Cadbury Trucks
IKEA 3D
Carlsberg and Mentos
Fretex
Samsung Omnia
Saturday, January 24, 2009
Cadbury Eyebrow Dance
Friday, January 23, 2009
FIFA Street 3
Yet another well orchestrated viral campaign from EA Games. It’s clearly manipulated but still ignites something in people – at least judging from the many comments on youtube going “This is fake!” The strongest element in the film is probably the handheld, user generated vibe it gives, borrowing credibility from both the Nike - Freestyle Basketball film and underground urban sport Parkour
Thursday, January 22, 2009
CareerBuilder
Find more videos like this on AdGabber
Wednesday, January 21, 2009
Monday, January 19, 2009
Uniforms for the Dedicated
LEGO
Don't Disturb the Working
So much of the communication you see for NGOs is based on the assumption that everyone feels inherently bad for less fortunate people. Dramatizing solely on the premise of a guilty conscience only contributes to people filtering out and avoiding the message. That’s what makes ads like this one so relevant. Rather than using a guilt trip it illustrates the real challenge; the problem isn’t related to blindness, its related to ignorance.
Sunday, January 18, 2009
A world without gorillas
This one is new to me though. It works on the premise that Cadbury has established the gorilla as a delightful character in our minds already. So what happens when he disappears?
Saturday, January 17, 2009
Take it to the next level
Dove Evolution
The Dove film had great viral potential and was distributed all over the web. An amusing spoof emerged perhaps addressing that Doves intentions are not as noble as they might seem.
Virgin Atlantic Upper Class
Thursday, January 15, 2009
Love for All
Beautiful and slightly controversial story told in less than a minute. The creative execution is fantastic, both visually and in regards to the soundtrack. I get the feeling some of the insight the commercial is based upon might be that wives or girlfriends are very influential when deciding what underwear a guy will buy.
Wednesday, January 14, 2009
Chucky 20 year anniversary
To promote a special edition DVD celebrating 20th anniversary of the movie, Fox sent a horde of tiny Chuckys onto the streets of New York. Not only did they look like him – they acted like him.
Kleenex + ATM
Tuesday, January 13, 2009
Inner child
Tiger Woods 09 - Walk on Water
Innocent
Singing Dog
Cadbury's Gorilla
Monday, January 12, 2009
I can do anything
Square Peg, Round Hole
This behind the scenes clip is also cool. The crew gets at least as excited as Tiger when he makes the shot, just check out the guy hugging him in the end!