Thursday, January 29, 2009

Ballet Classes

Not everything needs a big budget – a good idea will go a long way. 


Wednesday, January 28, 2009

Audi Q5

Great song for a great film.

Nivea

Nice example of taking a board campaign a step further by making it tangible and encouraging engagement. I also like the contrast in the idea; the fun of popping bubble wrap compared to the function of the product. Click to enlarge.


Sony Bravia

Sony Bravia has made some of my all time favorite ads. They are prime example of the type of advertising that inspired me to make this blog. The best known examples are probably the Paint Ad and Bouncy Balls where gorgeous execution conveys one simple message: Color like no other.

This ad had snuck by most of us. It’s a version made primarily for Egypt and shows the durability and range of the idea. 

And just to show that the extravagance of the idea isn’t limited to the visuals, here is a different direction from the same concept: Sound like no other. 


Pedigree

Maybe you should get a dog? This is the question Pedigree wants you to ask yourself – even if you don’t have a rhinoceros or a wild boar already. 


Find more videos like this on AdGabber

Tuesday, January 27, 2009

Big Love

HBO series Big Love has just begun its third season. With a polygamist Mormon family as the focal point, it goes without saying that secrets are a central part of the plot. This little piece of advertising addresses this theme in a great way – just plug your headphones into the head of the people on the audio billboard and hear their secrets. Click to enlarge.

As a viral strategy, could they have done a spoof together with post secret

Sunday, January 25, 2009

Barclaycard

I now understand that this is the only way to leave work. If this commercial doesn’t make you smile you might be mentally ill.



And of course the spoof – this time from Specsavers.

Cadbury Trucks

The latest addition of A Glass and a Half Full Production had passed me by, but apparently came out between the famous Gorilla and the newer Eyebrow Dance commercials. Like the other films it has a feel-good vibe to it and very little to do with the category. Who knew chocolate could be this fun?

IKEA 3D

Brands are always looking to engage and excite their consumers. The vast majority fail. IKEA however has a great history of turning customers into fans – the 3D cover is a great example of this idea put into action.

Carlsberg and Mentos

A funny as hell spoof from Carlsberg yelling “Enough with the Mentos eruption, Coke geyser youtube crap. We have had it – OK?”