Not everything needs a big budget – a good idea will go a long way.

Most people think advertising is spam - and for good reason. A commercial should be like a tradeoff – you invest your attention and get something of interest in return. Unfortunately this promise is often broken because ads try to steal – rather than earn – your attention. But once in a while an ad that rings true comes along. It doesn’t matter if it’s for a product you don’t care about because the ad keeps its promise. True insight and great creative execution. The obvious made interesting.
Nice example of taking a board campaign a step further by making it tangible and encouraging engagement. I also like the contrast in the idea; the fun of popping bubble wrap compared to the function of the product.

Sony Bravia has made some of my all time favorite ads. They are prime example of the type of advertising that inspired me to make this blog. The best known examples are probably the Paint Ad and Bouncy Balls where gorgeous execution conveys one simple message: Color like no other.
And just to show that the extravagance of the idea isn’t limited to the visuals, here is a different direction from the same concept: Sound like no other.
Maybe you should get a dog? This is the question Pedigree wants you to ask yourself – even if you don’t have a rhinoceros or a wild boar already.
HBO series Big Love has just begun its third season. With a polygamist Mormon family as the focal point, it goes without saying that secrets are a central part of the plot. This little piece of advertising addresses this theme in a great way – just plug your headphones into the head of the people on the audio billboard and hear their secrets. Click to enlarge.

As a viral strategy, could they have done a spoof together with post secret?