Unicef

In my opinion ambient communication only really works if it’s set in a relevant context. Lately I’ve seen a slight shift from traditional “interruption marketing” principals being used to make ambient stuff to a more context relevant dramatization that manages to convey the brands role in people lives. This powerful piece of communication - sent to me by a friend – is an example of this perspective.

O.L.F.

I’m lucky enough to work with some of the very talented people that made this site and the TVC that goes with it. More of their work can be found here. The website entices the user to explore the potentially dreary subject matter of oil, in a way that makes the topic truly interesting. Click here for the full experience.

An Absolut World

What a great and seemingly endless creative universe Absolut has made with this concept. I guess the aim is to illustrate what role they want to play in peoples lives, something they pull of with easy here.

Phillips Carousel

Such a beautiful execution and spot on when it comes to answering the question why do people by really big TVs? To watch extravagant action movies of course.

Heineken

Maybe not as virally potent as the first version but it did make me crack a smile.

thisisreality.org

This film is The Reality Coalitions response to the American coal industries attempt to convince the public that coal is a clean energy alternative. The film is made by the Coen brothers – a characteristic dark but funny undertone comes clearly across.

Southwest Airlines

As airlines try to copy each other price becomes the only real comparative advantage one can have in the category. But it does come at something else’s expense as these funny films from Southwest illustrate. Try to catch the tagline “Your are now free to move about the country” at the end. Sound familiar?

Xbox 360

Water balloon fights are dead serious - just try to remember the feeling of being high on adrenalin and slightly hysterical the last time you engaged in this noble act.

This film from Xbox does a nice job of describing an Xbox function, which is not that distant from that of a good water balloon fight.

MacHerman

Does your Mac need fixing?

Little People

Small people – big misunderstandings.