Breeze Excel

This neat idea was to mail a box wrapped in a white t-shirt containing a sample of the product to selected people. The postal service of course did a great job of making the t-shirt very dirty along the way, giving the recipient an opportunity to test Breeze Excel claim: “Confidence to remove stains in one wash”.

Orion Telescopes

What a charming idea. Straight forward, simple and a real surprising way of dramatizing the benefit. I wonder though if most people buy a telescope to gaze at the moon or their neighbours? Click to enlarge (no pun intended).

Comedy Central

In a world where everyone can access comedy online and anyone could be an online comedian, what makes Comedy Central a better alternative? Comedy – they take it seriously.

Durex

Durex – The cheaper alternative.

96.3 Rock Radio

Very charming idea for a rock radio station to promote their launch. I just might get myself one of those air guitars.

Volkswagen

How do you get people the use the stairs? Make it fun! This initiative is from Volkswagen and while I don’t see the immediate link to the product it still makes me smile. More ideas can be seen here.