Denver Grass

Cute, isn’t it?

Breeze Excel

This neat idea was to mail a box wrapped in a white t-shirt containing a sample of the product to selected people. The postal service of course did a great job of making the t-shirt very dirty along the way, giving the recipient an opportunity to test Breeze Excel claim: “Confidence to remove stains in one wash”.

Orion Telescopes

What a charming idea. Straight forward, simple and a real surprising way of dramatizing the benefit. I wonder though if most people buy a telescope to gaze at the moon or their neighbours? Click to enlarge (no pun intended).

Comedy Central

In a world where everyone can access comedy online and anyone could be an online comedian, what makes Comedy Central a better alternative? Comedy – they take it seriously.

Durex

Durex – The cheaper alternative.

96.3 Rock Radio

Very charming idea for a rock radio station to promote their launch. I just might get myself one of those air guitars.

Volkswagen

How do you get people the use the stairs? Make it fun! This initiative is from Volkswagen and while I don’t see the immediate link to the product it still makes me smile. More ideas can be seen here.

BBC Local Radio

This beautifully executed idea is close, personal and relevant to the products purpose in people’s lives. The choice of music is fantastic and pulls is all together in a very elegant way. Very impressive dramatization of how people might feel about their local station exemplified though icons.

Allan Gray

18 months in the making this epic little film tells a lot about lost opportunity. Definitely not what you expect from an investment bank until they tie it all together in the end with the tagline “Given more time, imagine the possibilities.”

Inlingua

It doesn’t get much simpler or smarter than this. The benefit dramatized in a way you instantly recognize. Very impressive clarity in conveying something that so easily could have become uninteresting.