Saturday, January 17, 2009
Virgin Atlantic Upper Class
I read the brief and storyboard for this commercial as part of a training course. It was clear that this could potentially be very funny but I was so surprised of how great and relevant it actually turned out. No easy task either; the underdog Virgin now offers “upper class” seats. Rebelling against this was part of their initial positioning strategy against the likes of British Airways. Having to make the same offer themselves without losing credibility is difficult, but this piece of does a great job in achieving just that.