Most people think advertising is spam - and for good reason. A commercial should be like a tradeoff – you invest your attention and get something of interest in return. Unfortunately this promise is often broken because ads try to steal – rather than earn – your attention. But once in a while an ad that rings true comes along. It doesn’t matter if it’s for a product you don’t care about because the ad keeps its promise. True insight and great creative execution. The obvious made interesting.
Wednesday, January 14, 2009
Chucky 20 year anniversary
To promote a special edition DVD celebrating 20th anniversary of the movie, Fox sent a horde of tiny Chuckys onto the streets of New York. Not only did they look like him – they acted like him.
Strategic Planner in a mid size agency who appreciates nothing more than brands who keep their promise and give me something worth my attention.
Oh, and also a die-hard lolcat fan.
No comments:
Post a Comment