Monday, January 19, 2009

Don't Disturb the Working

So much of the communication you see for NGOs is based on the assumption that everyone feels inherently bad for less fortunate people. Dramatizing solely on the premise of a guilty conscience only contributes to people filtering out and avoiding the message. That’s what makes ads like this one so relevant. Rather than using a guilt trip it illustrates the real challenge; the problem isn’t related to blindness, its related to ignorance.

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