Sunday, October 25, 2009
This neat idea was to mail a box wrapped in a white t-shirt containing a sample of the product to selected people. The postal service of course did a great job of making the t-shirt very dirty along the way, giving the recipient an opportunity to test Breeze Excel claim: “Confidence to remove stains in one wash”.
Monday, October 19, 2009
What a charming idea. Straight forward, simple and a real surprising way of dramatizing the benefit. I wonder though if most people buy a telescope to gaze at the moon or their neighbours? Click to enlarge (no pun intended).
Sunday, October 18, 2009
Tuesday, October 13, 2009
Monday, October 12, 2009
Tuesday, October 6, 2009
Wednesday, September 30, 2009
This beautifully executed idea is close, personal and relevant to the products purpose in people’s lives. The choice of music is fantastic and pulls is all together in a very elegant way. Very impressive dramatization of how people might feel about their local station exemplified though icons.
Monday, September 28, 2009
18 months in the making this epic little film tells a lot about lost opportunity. Definitely not what you expect from an investment bank until they tie it all together in the end with the tagline “Given more time, imagine the possibilities.”
Sunday, September 27, 2009
It doesn’t get much simpler or smarter than this. The benefit dramatized in a way you instantly recognize. Very impressive clarity in conveying something that so easily could have become uninteresting.