Most people think advertising is spam - and for good reason. A commercial should be like a tradeoff – you invest your attention and get something of interest in return. Unfortunately this promise is often broken because ads try to steal – rather than earn – your attention. But once in a while an ad that rings true comes along. It doesn’t matter if it’s for a product you don’t care about because the ad keeps its promise. True insight and great creative execution. The obvious made interesting.
Sunday, September 27, 2009
Inlingua
It doesn’t get much simpler or smarter than this. The benefit dramatized in a way you instantly recognize. Very impressive clarity in conveying something that so easily could have become uninteresting.
Strategic Planner in a mid size agency who appreciates nothing more than brands who keep their promise and give me something worth my attention.
Oh, and also a die-hard lolcat fan.
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