Uincef

Simple and funny copywriting gets the point across clearly. These as just two in a very nice series of ads that manages to talk about a difficult and abstract topic in an effective and relevant way.

Don't Disturb the Working

So much of the communication you see for NGOs is based on the assumption that everyone feels inherently bad for less fortunate people. Dramatizing solely on the premise of a guilty conscience only contributes to people filtering out and avoiding the message. That’s what makes ads like this one so relevant. Rather than using a guilt trip it illustrates the real challenge; the problem isn’t related to blindness, its related to ignorance.