The obvious made interesting

Most people think advertising is spam - and for good reason. A commercial should be like a tradeoff – you invest your attention and get something of interest in return. Unfortunately this promise is often broken because ads try to steal – rather than earn – your attention. But once in a while an ad that rings true comes along. It doesn’t matter if it’s for a product you don’t care about because the ad keeps its promise. True insight and great creative execution. The obvious made interesting.

Monday, February 2, 2009

Bridgestone

I would have loved to be in the meeting when this idea was presented. I’m guessing it went something like this: “Who buys car tires? – Guys. What do guys want to be? – Astronauts.”