Sunday, October 25, 2009
This neat idea was to mail a box wrapped in a white t-shirt containing a sample of the product to selected people. The postal service of course did a great job of making the t-shirt very dirty along the way, giving the recipient an opportunity to test Breeze Excel claim: “Confidence to remove stains in one wash”.
Monday, October 19, 2009
What a charming idea. Straight forward, simple and a real surprising way of dramatizing the benefit. I wonder though if most people buy a telescope to gaze at the moon or their neighbours? Click to enlarge (no pun intended).