Tuesday, April 28, 2009
In my opinion ambient communication only really works if it’s set in a relevant context. Lately I’ve seen a slight shift from traditional “interruption marketing” principals being used to make ambient stuff to a more context relevant dramatization that manages to convey the brands role in people lives. This powerful piece of communication - sent to me by a friend – is an example of this perspective.
Sunday, April 26, 2009
I’m lucky enough to work with some of the very talented people that made this site and the TVC that goes with it. More of their work can be found here. The website entices the user to explore the potentially dreary subject matter of oil, in a way that makes the topic truly interesting. Click here for the full experience.