Tuesday, April 28, 2009


In my opinion ambient communication only really works if it’s set in a relevant context. Lately I’ve seen a slight shift from traditional “interruption marketing” principals being used to make ambient stuff to a more context relevant dramatization that manages to convey the brands role in people lives. This powerful piece of communication - sent to me by a friend – is an example of this perspective.

Sunday, April 26, 2009


I’m lucky enough to work with some of the very talented people that made this site and the TVC that goes with it. More of their work can be found here. The website entices the user to explore the potentially dreary subject matter of oil, in a way that makes the topic truly interesting. Click here for the full experience.

An Absolut World

What a great and seemingly endless creative universe Absolut has made with this concept. I guess the aim is to illustrate what role they want to play in peoples lives, something they pull of with easy here.

Saturday, April 25, 2009

Phillips Carousel

Such a beautiful execution and spot on when it comes to answering the question why do people by really big TVs? To watch extravagant action movies of course.


Maybe not as virally potent as the first version but it did make me crack a smile.